Practical Introduction to Generative AI Interacting with Models and Tools
Turn AI into your business partner, no tech skills required.
Course Detail
Practical skills in using Generative AI tools to improve productivity, automate content creation, enhance brand identity, and develop AI-assisted business solutions across NLP, image, and voice modalities.
Course Features
- Apply tones, roles, and structured formats
- Generative AI for business purposes
- Productivity and creativity
Luis De León
Information Technology
A dedicated educator and IT expert with 40+ years of experience. He brings real-world knowledge, hands-on teaching, and a passion for innovation to every course, empowering students to turn learning into action.
- 4 months
- Two weekly sessions
- Complete hands-on
- Certificate of Completion
Course Content
What is Generative AI? Origins, Capabilities, and Use Cases
 Session Description: Introduction to the foundational concepts of Generative AI. Explore categories (text, image, voice) and see real-time demonstrations on ChatGPT, Gemini, and Meta AI.
 Objective: Provide foundational understanding and platform familiarity
 Learning Outcomes:
- Define Generative AI and its differences from traditional AI
- Identify use cases in small business
- Navigate ChatGPT, Gemini, Meta AI
 Labs: Prompt Playground (tone variation), Business Idea Generator, Use Case Summary
Using Generative AI with Intent and Personality
 Session Description: Learn how tone, style, and role impact the AI’s output. Practice using them in business messaging.
 Objective: Master prompt variations that affect brand voice and audience engagement
 Learning Outcomes:
- Differentiate tone, style, and role
- Create prompts for brand messaging
- Practice client interaction prompts
 Labs: Tone Testing, Format Conversion, Role-Based Simulations
Engineering Prompts for Business Precision
 Prompt Frameworks Introduced:
This week introduces 10 foundational frameworks that help students structure prompts based on context, goals, and outcomes:
- PISTE – Problem-solving prompts for strategic tasks and planning
- PASTEL – Creative and instructional prompts for brainstorming and step-by-step content
- RTF – Role-Task-Format prompts for building helpful assistants
- ROLE – Simulation/Persona-based prompts (e.g., “Act as a social media expert”)
- RACE – Step-by-step prompts to execute a process or plan
- COTE – Chain-of-thought explanation and reasoning prompts
- SCORE – Prompts for evaluation, decision-making, and comparison
- IDEA – Educational and learning-style prompts (Identify, Discuss, Explain, Apply)
- ReAct – Agent-style reasoning + action prompts (used for multi-turn decision flows)
- SCQA – Storytelling prompts based on Situation, Complication, Question, Answer
Visual Content Creation for Business
 Session Description: Generate visual branding content with AI image tools. Focus on tone, style, and branding impact.
 Objective: Create visual content for business promotion
 Learning Outcomes:
- Create brand logos and marketing visuals
- Apply styling in image prompts
- Compare platforms for business use
 Labs: Logo Generator, Promo Flyer Creation, Style Variation Analysis
Visual Storytelling and High-Quality Brand Assets
 Session Description: Explore MidJourney’s advanced capabilities for polished promotional materials.
 Objective: Generate branded visual campaigns using style control
 Learning Outcomes:
- Craft polished images using –ar, –v, –style
- Build brand consistency through design prompts
- Understand aesthetic customization
 Labs: Product Ads, Campaign Visual Set, Style Matching
Automating Business Content with Generative AI
 Session Description: Combine tools to automate content creation workflows for marketing and planning.
 Objective: Create full funnel campaigns and workflow automation
 Learning Outcomes:
- Chain AI tools together (text > image > post)
- Build repeatable content flows
- Design simple marketing funnels
 Labs: Content Pipeline, AI Campaign Builder, Tool Integration Exercise
Adding a Voice to Your Business
 Session Description: Use text-to-voice tools and storytelling models to create narrated pitches, demos, and explainers.
 Objective: Enhance brand presence with audio-based content
 Learning Outcomes:
- Create text-to-speech audio content
- Build narrative-driven marketing assets
- Align tone and voice for business
 Labs: Voice Generator (ElevenLabs), Product Story Generator, Audio Branding Sample
From Practice to Production
 Session Description: Students present their final AI-powered business solutions. Projects integrate structured prompts, multimodal tools, and branding assets.
 Objective: Synthesize tools and techniques into a real-world deliverable
 Learning Outcomes:
- Present a complete AI-assisted solution
- Defend tool choices and outcomes
- Showcase productivity, creativity, and strategy
 Labs: Final Project Studio, Peer Reviews, Showcase Presentations
