Practical Introduction to Generative AI Interacting with Models and Tools

What is Generative AI? Origins, Capabilities, and Use Cases
 Session Description: Introduction to the foundational concepts of Generative AI. Explore categories (text, image, voice) and see real-time demonstrations on ChatGPT, Gemini, and Meta AI.
 Objective: Provide foundational understanding and platform familiarity
 Learning Outcomes:

• Define Generative AI and its differences from traditional AI
• Identify use cases in small business
• Navigate ChatGPT, Gemini, Meta AI
   Labs: Prompt Playground (tone variation), Business Idea Generator, Use Case Summary

Using Generative AI with Intent and Personality
 Session Description: Learn how tone, style, and role impact the AI’s output. Practice using them in business messaging.
 Objective: Master prompt variations that affect brand voice and audience engagement
 Learning Outcomes:

• Differentiate tone, style, and role
• Create prompts for brand messaging
• Practice client interaction prompts
   Labs: Tone Testing, Format Conversion, Role-Based Simulations

Engineering Prompts for Business Precision

 Prompt Frameworks Introduced:
This week introduces 10 foundational frameworks that help students structure prompts based on context, goals, and outcomes:

1. PISTE – Problem-solving prompts for strategic tasks and planning
2. PASTEL – Creative and instructional prompts for brainstorming and step-by-step content
3. RTF – Role-Task-Format prompts for building helpful assistants
4. ROLE – Simulation/Persona-based prompts (e.g., “Act as a social media expert”)
5. RACE – Step-by-step prompts to execute a process or plan
6. COTE – Chain-of-thought explanation and reasoning prompts
7. SCORE – Prompts for evaluation, decision-making, and comparison
8. IDEA – Educational and learning-style prompts (Identify, Discuss, Explain, Apply)
9. ReAct – Agent-style reasoning + action prompts (used for multi-turn decision flows)
10. SCQA – Storytelling prompts based on Situation, Complication, Question, Answer

Visual Content Creation for Business
 Session Description: Generate visual branding content with AI image tools. Focus on tone, style, and branding impact.
 Objective: Create visual content for business promotion
 Learning Outcomes:

• Create brand logos and marketing visuals
• Apply styling in image prompts
• Compare platforms for business use
   Labs: Logo Generator, Promo Flyer Creation, Style Variation Analysis

Visual Storytelling and High-Quality Brand Assets
 Session Description: Explore MidJourney’s advanced capabilities for polished promotional materials.
 Objective: Generate branded visual campaigns using style control
 Learning Outcomes:

• Craft polished images using –ar, –v, –style
• Build brand consistency through design prompts
• Understand aesthetic customization
   Labs: Product Ads, Campaign Visual Set, Style Matching

Automating Business Content with Generative AI
 Session Description: Combine tools to automate content creation workflows for marketing and planning.
 Objective: Create full funnel campaigns and workflow automation
 Learning Outcomes:

• Chain AI tools together (text > image > post)
• Build repeatable content flows
• Design simple marketing funnels
   Labs: Content Pipeline, AI Campaign Builder, Tool Integration Exercise

Adding a Voice to Your Business
 Session Description: Use text-to-voice tools and storytelling models to create narrated pitches, demos, and explainers.
 Objective: Enhance brand presence with audio-based content
 Learning Outcomes:

• Create text-to-speech audio content
• Build narrative-driven marketing assets
• Align tone and voice for business
   Labs: Voice Generator (ElevenLabs), Product Story Generator, Audio Branding Sample

From Practice to Production
 Session Description: Students present their final AI-powered business solutions. Projects integrate structured prompts, multimodal tools, and branding assets.
 Objective: Synthesize tools and techniques into a real-world deliverable
 Learning Outcomes:

• Present a complete AI-assisted solution
• Defend tool choices and outcomes
• Showcase productivity, creativity, and strategy
   Labs: Final Project Studio, Peer Reviews, Showcase Presentations